Timing is everything! Posting during peak engagement hours for your target audience can increase visibility and engagement.
In Nigeria, the peak engagement hours can vary depending on the audience and the industry. However, generally, the best times to post on Facebook are during the weekdays, between 9 am and 3 pm, and on weekends between 12 pm and 5 pm.
For example, a fashion brand based in Lagos targeting working women might find that posting during lunch breaks (12 pm – 2 pm) and after work hours (5 pm – 7 pm) on weekdays would be the best times to reach their audience.
On the other hand, a food delivery service based in Abuja targeting college students might find that posting during late mornings (10 am – 12 pm) and early evenings (6 pm – 8 pm) on weekdays would be the best times to reach their audience.
Case Study: A Nigerian clothing brand, Zazaii, based in Lagos, Nigeria, conducted a study on the best time to post on Facebook and Instagram. They found that the best time to post on Facebook was between 12 pm and 3 pm during the weekdays, and on weekends between 12 pm and 5 pm. As a result, they saw an increase in engagement on their posts by 15% and sales by 10%.
It is important to note that the best time to post on Facebook can change over time, so it is essential to keep an eye on your Facebook insights and keep experimenting with different posting times to find the best results for your business.
